The purpose of research is to identify the factors that influence Social Network Service (SNS) fatigue and usage satisfaction within hyperconnective society.

In study 1, a survey was carried out to 365 participants over the age of 20 to access their level of SNS fatigue. In study 2, 69 participants over the age of 20 are asked to complete an online diary for 7 days. Measuring criteria consisted of personality, loneliness, self-concept, social comparison, conversation topics, satisfaction from SNS conversation, positive and negative emotions.

In study 1, women compared to men and participants in their 30s rather than in their 20s indicated significantly higher level of SNS fatigue. Also, personality characteristics such as high neuroticism, low agreeableness, deprivation in self-concept, and frequent comparison with others indicated higher level SNS fatigue. In study 2, Communication topics such as casual inquiries, idle talk, information sharing increased the degree satisfaction; however, counseling and work related issue did not show any significant correlations. Also, a group recorded highest positive emotion on the online diary reported to have higher number of intimate off-line interpersonal relationships and significantly higher satisfaction with them.

This suggests that the degree of SNS fatigue and other psychological status are influenced not by its degree of usage but by individual’s personal characteristics, communication topics, and off-line interpersonal interaction.